Press Release: La Habra Introduces Select Finishes to Their Specialty Line

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La Habra Introduces Select Finishes to Their Specialty Line

Unique Product Line Offer Old World Charm with New World Convenience


Anaheim, CA — October 01, 2007 - La Habra, a leading producer of quality stucco since 1926, today announced the launch of the Select Finishes line to their family of products. The beautiful and unique decorative line is comprised of four premier finishes: Venetian Plaster, Aged Limestone, Stucco d.Raffinato and Tuscan Stucco providing distinctive texture, color and design options for interior and exterior applications.


"It is an exciting time for La Habra. Recent acquisitions have brought new technologies to our product offering." said Jamie Makuuchi, Director of Marketing. "The unique Select Finishes line creates an old world feel using the latest advancements in acrylic finishes. This line helps us touch new markets as we continue to expand La Habra nationally."


The Select Finishes Product Line Consists of:


  • Venetian Plaster, a 100% acrylic, interior finish, this alternative to painting can be used to craft a rich elegant appearance with unlimited design possibilities.
  • Aged Limestone, a polymer modified interior and exterior wall finish, makes achieving a durable, dramatic finish, duplicating the look and feel of real stone and European cement plasters.
  • Stucco d.Raffinato, a 100% acrylic, interior and exterior finish, can be used to capture the authentic look and feel of old world plaster or simulate the appearance of rock or stone over a wide range of substrates.
  • Tuscan Stucco, a 100% acrylic, sandable, interior and exterior finish, that produces the look and feel of smooth suede and can be applied with a variety of tools.


Additional information regarding Select Finishes from La Habra Stucco may be found at



About Parex USA

Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit



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