Press Release: LaHabra Introduces NTS - New Technology Stucco

Media Inquiries Contact:
Richard Hung, Marketing Communication Manager
714.778.2266 x3270



LaHabra Introduces NTS - New Technology Stucco

The Greatest Stucco Innovation in Over 80 Years


Anaheim, CA — March 01, 2008 - LaHabra, a leading producer of quality stucco since 1926, today announced the launch of NTS - New Technology Stucco to their family of products. NTS incorporates Dust Less Technology, the greatest innovation in stucco formulation in over 80 years. This specially formulated product is easier to apply and environmentally responsible, creating healthier working conditions, less dust and less mess than other stucco finishes.


  • "Dust Less" Technology for Healthier Working Conditions
  • Less Mess, Faster Clean-up
  • Less Water, Reduces Shrinkage
  • Easier to Spread
  • Longer Open Time


"We are very excited about NTS... said Jamie Makuuchi, Director of Marketing. Once an applicator tries New Technology Stucco they will never want to use any other stucco again!"


This reformulation in stucco makes NTS easier to spread than traditional stucco. Its smoother consistency goes on the wall with ease allowing the applicator more control over application and reducing arm fatigue experienced.


With the environment in mind, NTS was developed to reduce the amount of dust produced when mixed. The reduction of sediment in the air helps to ensure a healthier and cleaner working environment. NTS also requires less water during the mixing process reducing the impact on natural resources.


"I was able to work on the wall for a longer period of time using less water. The dust from NTS was minimal which made it easy to keep off of the neighbor's house and cars. It was cold and windy but NTS still performed!" - Scott Marcy, Captain Artisan Plastering.


NTS - New Technology Stucco is the latest in the line of quality products from LaHabra. A continuing tradition of innovation and manufacturing excellence is one that LaHabra is proud of. Adhering to strict ISO 9001-2000 guidelines LaHabra delivers quality products made from the highest quality raw materials.


The dust has settled. The choice is clear. NTS - New Technology Stucco.


For more information, visit



About Parex USA

Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit



- END -